Bing VS Google
Google might have changed the face of the Internet searching with its unique, and closely protected, search technology that has been demonstrated to yieldmore relevant results than the established search engines of the past (despite attempts by businesses using search engine optimization to try and manipulate the results!), however there is a new aspirant attempting tobring to the Internet search a thorough facelift, and it seemsto be seeing results where so many others have tripped up. Bing.com, Microsoft’s latest attempt was released in the end of May 2009, and has since demonstrated increases in popularity regularly in a market where most believed that Google could not, and would not, be touched possibly in our times. Only a few months after Microsoft’s arrival with Bing, Google’s market share reduced by 0.1 percent, while Bing rose to 9.3 percent of market presence. Most other search engines have remained constant in their market share, but when the 2nd best search engine Yahoo has just 19.3 percent of the market share, it is astounding that a fresh player such as Bing can climb to nearly 10 percent immediately, and seems that it won’t just stop there.
What’s so great about Bing? Is it just the $100million Internet Marketing and Search engine marketing campaign that has it eroding away at the search engine market share? Or is there something tangibly significant in the manner the search happens that sets it above the rest, making it a genuine challenger to Google? Conceivably both. For instance, Bing features a visual search feature which allows a user to explain what they’re looking for and then whittle down their search based on image results, thus a user who can remember what something looked like finds it hard to call to mind what it’s called, can quickly find what they’re looking for. Saw Caught a new model vehicle on the road but don’t know what make or model it was? Bing’s visual search will help you find that model by providing you with a parade of pictures from which to identify the nearest and gradually find arrive at the exact model you were looking for. This may seem a simple idea to begin with, but Bing believes that they are revolutionizing the way people will use Internet searches in from now on. By making it more graphical, they hope to transform the way users search the web. It’s no wonder then that they like to call Bing a ‘decision engine,’ rather than a ‘search engine.’
This entry was posted on Sunday, February 21st, 2010 at 4:18 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.